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Previous Scans
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Garbage Vehicle
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Iterations
Added a funtionality of Previous Scans to help users to look for the previous scanned materials.
Added the icons for each functionalities in the menu option to improve the usability.
Before
After
Wireframing
With an intent to perform the usability test digitally and to get the feedbacks from the users I designed the low fidelity wireframes of the Segro app.
Lo-Fi
Hypothesis
Statement
Through the hypothesis statement I tried to give best educated guesses on what I think the solution to a design problem might be.
If the user gets the knowledge and an idea that how the particular waste can be recycled then the user will start segregating the domestic waste.
If the user gets the early notification or if the user can track the arrival of garbage collector vehicle then the user will not end up disposing the waste at landfills.
If the user can check whether the product is recyclable or not before buying it then the user won’t regret it later by losing the product value if that’s not recyclable.
If the user is enjoying the process of learning and implementing the waste management process then the user can gain the knowledge of waste management.
If the user gets the updates on the campaign by the environmental NGO’s then this can increase the awareness about the environmental issues
If the behavioral change is bought in the people, then every segment of the society will be responsible for waste management.
If the user is aware about the harm cause by the waste to the environment, then the user will try to reuse recycle and reduce the waste.
If the customer’s purchasing attitude is changed then there will be minimal consumption of waste.
If there is hassle free connectivity between users and scrap dealer then the user can get good value for segregating waste and the useful waste won’t end up in landfills.
If the user take initiative and upcycle waste at a community level then that will bring awareness at a larger scale.
If the user knows the location of the dustbin, then the user can directly dispose the waste in dustbin rather than creating the new landfill.
Project
This is a research to integrate the technology with a properly designed system of household level segregation so that waste does not just end up in landfills but is processed and reused.
Brief
Scenario
Current
During the 20 years the government has tried ample of ways to tackle the waste management strategies for the country unfortunately the lack of knowledge rules laws regulations and environmental standards leading to inconsistent and ineffective practices. People throw the garbage without segregation, so it causes garbage accumulation in the landfills. Because of lack of household level segregation and peoples are not able to sell all kind of recyclable materials and biodegradable plastics.
Process
Empathize
Ideate
Define
Prototype
Test
The
1.Empathize
The best the designer can do to create good user experience is to empathize. Empathy is the ability to understand someone else feeling or thoughts in a situation. While empathizing I tried to share users mental and emotional experiences
User
Survey
I did the online survey and asked same many people to understand what most people think about waste management and waste segregation.
How often do you segregate waste and recycle?
51%
21%
6%
12%
Never
Once a week
Daily
Twice a week
How do you get the information about waste management and waste segregation
53%
23%
6%
18%
Mobile
TV Ads
Hordings
Newspaper
How do you dispose of your garbage?
Municipality vehicle
Dumpsites
Other
67%
30%
13%
How many dustbins do you use to store the Waste?
46%
36%
15%
3%
1
2
3
More than 3
What do you do when you don't find the dustbins to dispose the waste?
Store the Waste till you find the dustbin
Throw Anywhere
59%
41%
What is the reason of not segregating the waste?
Segregation Process is tedious
Lack knowledge about segregation
Don’t have time to segregate the waste
I segregate the waste
47%
33%
13%
7%
What do you do if you find that the waste is recyclable?
Throw it with other waste
Sell it
Store and try to reuse it
43%
35%
22%
Where do you sell the recyclable waste?
72%
21%
7%
Don’t sell it
Scrap dealer
Quicker or other e-commerce platform
User
Interview
I conducted the user interview to collect in depth information on people’s opinions, thoughts experiences and feelings..
2. Define
Define stage helped gather ideas about features, functions, and other elements that provided a solution to the problems
Empathy
Mapping
I created an aggregated empathy map as it represents a visualization of entire user segment. empathy map helps in a way to tap into user's mind and hearts to help understand their thoughts and feelings in the given situation.
Says & Does
Thinks
Pain & Gain
Feels
I don't have the knowledge about the way segregation
I am not aware about the arrival of municipality vehicle which collects the waste.
I tried to learn the basic education process, but it is quite tedious.
it is difficult to find the scrap dealer to sell the recyclable waste
I'm not aware which waste is recyclable, and which is not
Dumps all the waste at landfills in municipality if vehicle does not arrive.
Buys product without knowing about the information about its recyclability.
Struggle to find creative ways to upcycle or recycle the things.
Often finds the recycling labels confusing.
No better understanding about the recyclability of materials.
No information about in environment related events and drives in the city.
Not being able to volunteer in environmental activities.
Lack of available information on waste management.
Struggle to find the inspiration of new ideas
Guilty while throwing all the garbage at landfills.
Sad for not being able to segregate the Waste.
Threat off the scrap dealer
worried about the environment
Sad for not having the waste management knowledge.
Sad for not knowing the timing of the arrival of garbage collection waste vehicle
Waste management blogs are very boring to read.
Would like to buy equal friendly products.
Would like to take part in NGOs.
Segregation process is tedious.
Don't want to waste much time in Waste segregation.
Wants to sell the recyclable waste and make money.
Wants to keep the environment clean.
Wants easy access to waste management information.
User
Personas
I created the Personas to build empathy, put face to the users and to humanize the users.
I want some platform which can tell me which waste is recyclable and which is not so that I can easily segregate the Waste.
“
”
Bio
I make delicious food and recipe for my family members I generally have a lot of biodegradable waste generated every day I just dispose it off as I'm not aware of what can I do with it.
Needs
Information of all the type of waste which is produced at the home.
Scrap the location and the contact in formation of them.
To educate myself on how to reuse reduce or recycle waste generated.
To Start the waste segregation at household level
No awareness campaign that enlightens individuals to take necessary actions on waste management.
Unaware about the locations of the dustbins nearby.
Frustrations
Dendrophile Neha
27 Years Old
“
”
I segregate the waste but don't have the knowledge of how to recycle or reuse it.
Neha is a good planner and she finds herself responsible for environmental issues. She reads daily about the increasing hips of waste and wonders what actions are the government undertaking for waste management? Being dendrophilic person she has planted more trees at her home and expanding all energy to nurture it.
To convert the daily waste generated into the feasible product.
To purchase more ecofriendly products and minimize the daily waste generated.
A digital technology to file citizens grievances directly to the government.
Proper information on how to handle the particular category of waste and recycle it.
Frustrations
People not following the process of waste segregation.
Dumpsites in the surrounding.
Caring Sunita
43 Years Old
House Maker
Bio
Needs
Journey
Mapping
I created the user journey map to thoroughly document the entire sequence of events the user experiences.
Phase of
Journey
Collects the garbage
Confused
Looks for scrap dealer
Dumping remaining waste
Actions
User feelings
Opportunities
Segregation
Cleans diff rooms
Cleans the garden
Checks the previously collected waste
Segregates the dry and wet waste
From the two lot finds the useful waste
Checks how to segregate the waste on the internet
Gets confused on which waste can be useful
Somehoe segregates the waste
Confused on which waste can be recycled and which can’t
Checks the scrap dealer at near by location
Takes the segregated waste to scrap dealer
Sells the waste but didn’t gets paid as expected
Waits for the garbage collecting vehicle
Misses the garbage collecting vehicle
SUncertain about the arrival of the garbage collecting vehicle
Dumps all the waste at dumpsites
Providing the knowledge of waste segregation
Information of different material and its recyclability.
Information on how to reuse the waste.
Proper location and contact of scrap dealer
Real cost of the scrap.
Tracking of garbage collecting vehicle.
Contacts of garbage collecting vehicle.
3. Ideation
After empathized with users and determining their pain points, I start thinking of ways to solve the user problems.
Brainstorming
After defining the problem statement and hypothesis statement, through brainstorming I tried to generate broad set of ideas with no attempt to judge or evaluate them. the goal was to get quantity of ideas over quality as quantity leads to quality.
Calling daily and confirming the arrival time of vehicle
fixed schedule of the arrival time
user can track the garbage collector vehicle
provide daily goals or task to bring about a behavioral change
an add to note feature while providing information can let user to make a record and read later
providing stats in the form of quiz to increase the participation and increase engagement
early alarms are notification on mobile phone by vehicle driver
provide an online platform to report and resolve issues related to waste collection
giving the task to the user to create some creative things using waste
alternate product suggestion that can be recycled
share button for the information that allows the user to share the content
a dashboard to help user to keep track of the activities learning and submission
provide motivation for segregation of waste through quotes
Customizable dustbins which can only accept the non-recyclable waste
Accepts the waste but throws the waste which can be recycled
providing awareness through article blogs and videos
Dustbin mouth opens only that much for that particular waste to be thrown
User can post any context related to waste management
Scanner at each dustbin which can scan the type of waste
can I ask the questions to other users
scanner to analyze the waste
Analyze the waste and shows different ways of reuse and recycle that waste
Reward on recycle or reuse of the waste
able to order special waste pickup directly
images on the information of recycling
can take motivation from other users post
videos on the information of segregation
tracker which can track what and how much to reduce reuse and recycle
user can post the initiative
User can compete in a quiz with other user
provide daily goals or task to bring about a behavioral change
Adding lessons on activities in children school curriculum
alternate product suggestion that can be recycled
a game to teach about waste management
a matching game which waste to be thrown where
indoor games on waste management similar to snake and ladder to teach the children
different waste management system for different cities and villages
Municipal council not collecting the nonsegregated waste
placing the figure it guard at the illegal dump sites
providing the list of hazardous materials
knowledge transfer about solid waste into economic purpose
showing the real value of this crap
a map with the closest recycling location
articles and news on environment
color coded bins for waste segregation
scanner to analysis and scan the waste
getting the address of recycling point
people living in some localities and can collaborate order the goods together to reduce the packaging waste
sensors at dustbin which will notify municipal corporation that does bins are going to get to field
providing awareness through article blogs and videos
providing stats in the form of quiz to increase the participation and increase engagement
share button for the information that allows the user to share the content
fixed schedule of the arrival time
user can track the garbage collector vehicle
Customizable dustbins which can only accept the non-recyclable waste
videos on the information of segregation
scanner to analyze the waste
providing the list of hazardous materials
Ideas
Evaluation Of
To get a reason to move forward with the particular idea, I evaluated the ideas by keeping the factors like feasibility, desirability and viability in mind.
Competitive
Analysis
I conducted the competitive audit to get an overview of the competitor strength and weakness and to wxamine what the competitor does well and what they could do better.
Statement
I defined the goal statement which states what the product lets users do? Who the action affects? Why the action positively affects the users? How the effectiveness of the product is measured?
Segro app will let the user to do the household level segregation which will affect citizens by allowing them to get the value from the Waste through recycle reuse and reduction of the Waste. The effectiveness of the Segro app will be measured by analyzing the number of daily and weekly scans of waste and also through the number views on the blogs and different tasks.
The Goal Statement
Goal
4.Prototype
Storyboarding
I have created the storyboard to visualize the potential solution to problems the users are facing.
I decided to go with big picture storyboard to think about how people will use the Segro app and why the product will be useful for the users.
User collects all the waste at house
User picks on the waste and is confused about the recyclability of that waste
User opens the Segro app and scans the waste. The app tells about the waste recyclability
User watches the recommended video on how to recycle or reuse that waste
User tries to implement the learning from the recommended video
User is proud that he reused the waste and that waste does not ends up in landfill
Paper
Wireframe
I created the paper wireframe with the goal to establish the basic structure of a page and to highlight the intended function of each element. Paper wireframes are the fastest way to get the ideas out.
Paper
Prototyping
I did the paper prototyping for the rapid iteration and to confirm that I designed every necessary screens.
New Designed Screens
Results after scaning the product
Menu Screen
Notification Screen
I did usability testing to assess how easy it is for user to complete core task in a design. During this I saw how user interacts with the product and I interviewed the user to learn more about their experience.
Key Performance Indicators
Time On Task
2. User Error Rates
3. Drop Off Rates
5. Usability Testing
4. System Usability Scale
I found the design unnecessarily complex
I thought the app was easy to use
I felt very confident using the app
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Strongly Disagree
Strongly Agree
Disagree
Neutral
Agree
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
Before
After
Added the navigation icons to decrease the error rates and drop off rates
Style
Guide
Grid System
Colomn Grid
80 px
16 px
8 px
No Of Columns
Margin
Gutter
Square Grid
Grid 4*4 px
12
16
16
Spacing
4 px
8 px
12 px
16 px
20 px
24 px
28 px
32 px
36 px
40 px
80 px
80 px
40 px
16 px
40 px
16 px
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lorem Ipsum Dolor Sit Amet
Lorem Ipsum Dolor Sit Amet
Lorem Ipsum Dolor Sit Amet
Lorem Ipsum Dolor Sit Amet
Size:
Size:
Size:
Size:
24 px
24 px
20 px
16 px
Weight:
Weight:
Weight:
Weight:
Bold
SemiBold
SemiBold
SemiBold
Capitalize Each Word
Capitalize Each Word
Capitalize Each Word
Lowercase
abcdefghijklmnopqrstuvwxyz
123456789
Lorem Ipsum Dolor Sit Amet
Size:
12 px
Weight:
SemiBold
Lowercase
Aa
Typography
Nunito
Segregation at Household level
Segregation
House
=
+
Logo
Screens
Onboarging
High-Fidelity
Home Screen
Thank You!
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